If you want, you can spend all day experimenting with a long list of options that let you create multiple versions of every detail. Media pitch example – HTML email created in Prowly On the other hand, the preparation of an HTML email is naturally more time-consuming and difficult. Multimedia enhances the experience, boosting your brand recognition and making your PR communication unique.
This makes templates much more appealing and eye-catching.įurthermore, you can embed links in the content, and recipient engagement is trackable, allowing you to follow opens, clicks, etc. HTML lets the sender structure the email in columns and rows and share images, videos, or even GIFs. HTML (Hyper-Text Markup Language) enables formatting options for the email, which means the ability to use bold, resize, underline and change the color of the text. You can’t even use the most basic “Hello, ” introductions. Instead of hyperlinks, recipients see the long-form we used in the days before hyperlinks. You can’t brand your plain text emails with company colors or logos, and you can’t add even simple images to engage the recipient. ➖ No possibility to use even the most basic visuals. Since it looks the same as an email you would receive from a friend, plain text emails can feel more personal and less salesy. Smaller devices like wearables and IoT equipment can easily display plain text emails.
Get plain text from html plus#
Another plus for avoiding spam filters, plain text emails are small, which also helps them load faster. With no HTML or formatting elements to trigger spam radars, plain text emails will always land in inboxes at a higher rate. Compose your text, and you’re done, no decisions to make about what looks better where or if certain colors clash, etc. Media pitch example: Plain text email created in Prowly It’s all right there in the name - plain text. Using a link shortener does not change anything. Links can be implemented, but in a format that most modern users of email are not used to. It’s as straightforward as a message can get, just words like a text message you might write on your phone.Īs the name suggests, there are no visual or layout options. Every character looks the same and takes the same amount of space in the email body. Plain text email has no diversification in terms of formatting. Plain text vs HTML emails: What’s the difference? Plain text vs HTML emails: What’s the difference?.So which is better for email pitches, HTML or plain text? Before going over their pros and cons, let’s describe the differences between both types of mails. Once that’s answered, it’s usually much easier to decide which way to go. Instead of arguing about which format is best, you should instead focus on what the email is for. This is because supporters on both sides are right when they claim that their favorite email format is best for certain kinds of emails. With the advent of HTML and support from email service providers, emails gradually became decorated with visuals, while links and CTA buttons added a ‘wow’ factor that was missing from email 1.0.ĥ0 years later, the debate about plain text vs HTML emails in the PR community is still raging. No graphics, no pictures, and nothing nice to look at other than letters and punctuation marks.īut like every technology, early baby steps soon turned into great leaps forward. We also recommend you try to limit the characters in the length of the URL – not only will it look sloppy when not masked by a title, but anything over 80 characters will cause the URL to break.When we first started to communicate with each other by email, there was nothing but text in the content. Remember that plain text emails are not as easily trackable. If the HTML is not recognized (which may happen if the recipient is opening on a old device, for example), it is important to have a plain text version of your campaign as well so that an email client can default to it. If HTML is recognized, your recipient will see the campaign with images, text, and designs you may have chosen when you created your campaign. Get the most of your email communications Depending on the email client or particular settings your recipients are using, an HTML campaign may or may not be able to be displayed. Plain Text is regular text, with no formatting options such as bold, italics, underlines, or special layout options.Įmails can be received and viewed in both HTML or Plain-Text formats. It’s the way web pages and email templates are coded so that text is formatted and images are added. HTML stands for HyperText Markup Language. It is important to know the difference between HTML and plain-text emails, and how they affect the delivery and engagement of your campaign.
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